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Our Story

After spending over 75 combined years in the financial services industry, Skyward Financials’ three Founding Partners realized the time was right for change. They saw an opportunity to create a new and industry-leading firm, one unbridled by corporate mandates and limitations. Founding Partners Matthew Houston, Lynn Houston and Ross Stripling saw the potential to create a new business they could shape and drive with experience and entrepreneurial vision.

The result is Skyward Financial, a new firm characterized by independence, transparency and forward-looking insight. Skyward is rooted in Houston and pays homage to the city’s legacy in space exploration and the history of explorers using astrology to navigate the high seas when naming our firm.

Fully embracing what we have termed the true fiduciary standard, Skyward Financial offers a new model that melds deep commitment to client relationships with superior resources, sophisticated wealth advisory services and investment acumen. If commission-based products is what best fits our clients’ needs/objectives and in fact lowers their annual cost then that is how we will operate. Always driven by our clients’ best interests, Skyward Financial delivers customized, highly tailored and experience-based service to our valued clients.


Skyward financial advisors may only conduct business with residents of the states and/or jurisdictions for which they are properly registered.